Art Directors unify and integrate the vision of various artists such as photographers and illustrators, involved in the creation and development of parts of a scene or a piece of art. They are responsible for the general visual appearance of scene, communicating the visual message, stimulating the right moods, presenting contrasting features, and psychologically appealing to the audience. Art directors are there to make decisions that affect the overall presentation - they call the shots regarding which visual elements to employ, what artistic style to follow and when to engage motion in the presentation. They are behind every video, magazine cover, website or advertisements. It's their ideas that make people remember what they have seen, felt or imagined while viewing a presentation.
Art directors are responsible for creating the specific look and feel of the project they are working on, be it an entire magazine, a specific product advertisement or a video scene. They create visual concepts that unify the inputs of all other artists involved into one recognizable theme or look. They can be found working in different media such as advertising, magazines or in book publishing, with each sector providing different opportunities for their artistic expression and development. Wherever they are, they work as experts, deciding how best to present an idea and turn it into an organized, appealing and eye-catching presentation. They put together the works of others in design, artwork, copywriting and layout. Art directors are in charge of reviewing and approving art materials and copy materials for the project in order to find out if they conform to specifications as required by the client. They are responsible for presenting the final design and layout to clients.
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