It is a simple truth that nearly three jobs out of four are never advertised. You will never know about them. If you really want to increase your chances of getting a job, you have to find a way to tap into this employment source. This is where the cold call cover letter comes into play.
However, these are often the most difficult type of letter to write. You have limited information about what kind of jobs the company may have, about its current staffing needs and about their needs. Nevertheless, there are certain things you can do to create a powerful cold call letter.
As with all types of cover letters, you must address this letter to a specific person. Never write to the generic "sir" or "madam". Don't send the letter to a Human Resources Department where it will likely never get read.
Make sure that the letter is tailored to the company. Mass mailings of form letters are rarely effective. Spend your time and energy doing some research on the company. Go to the internet or career center and find out whatever you can about the company. What do they do? What are they proud of? What are their current projects or directions? These questions will help you to craft a great letter.
In the introductory paragraph specify your area of expertise. Don't leave the reader guessing about what you can do or about what kind of job you are looking for. Show the employer that you are interested in working in a specific area in the company.
Communicate clearly the type of work that you want to do within the company. Even though you are not applying for a specific job, you still need to target your cold call letter to a particular type of job. If they like you, and if they don't have a specific job in your area, they may create one or they may offer you another job for which they think you are a good fit. Don't worry about not being considered just because a specific position is not available. After all, the purpose is to impress the company enough to get your foot in the door.
You really need to show the employer why you have a specific interest in working for them. This is where the research you have done really comes into play. Show the employer that you have a particular skill set that meets their current needs and that you can fit in the organization especially in its current direction.
Keep in mind that this letter must be designed to impress. After all, as far as you know, the company has no need to hire. You are asking them to take a look at you and maybe even to find a position for you. By no means should you think that you are asking for a favor.
The cold call cover letter should convince the company that it needs you-that you are the answer to their needs. Your letter needs to create enough interest to get them to call you and schedule an interview.
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